Naming and branding 29 June 2026 4 min read

Pick the name after checking the domain, not before

Availability is a design constraint like any other. Bring it into the naming session instead of discovering it afterwards.

The order that works

Generate candidates, check every one before the shortlist meeting, and bring only available names into the room. Nobody argues for a name that cannot be bought.

What to check beyond the .com

The extension your market expects, the social handles, and whether an existing trademark covers the same class of goods. A free domain is not the same as a free name.

Compound names and the alternatives

If the single word is gone, the usual escapes are a prefix like get or try, a compound of two short words, or a different extension that fits the product. Developers read .io and .dev without friction, and a consumer product usually should not experiment.

One thing not to do

Do not buy a misspelling of a taken name in the hope of traffic. It costs the same as a good name, converts worse and invites a dispute you will lose.

Tell us which domain you need

Send the name and the extension. We check availability, confirm the price and register it for you.

Answer time
Within one business day